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Welcome to the UEFA GROW Social Return on Investment Model results.

Beyond being a form of entertainment loved by billions throughout the world, football has many benefits on and off the pitch. Identifying, proving and demonstrating the value of those benefits has not always been easy. The UEFA Grow SROI Model was developed in response to this challenge. It provides a rigorous football specific social valuing model designed to establish the impact that, non elite, mass participation in football has across a spectrum of 24 economic, health and social outcomes.

Having been developed with the support of an advisory panel made up of leading academics and football industry professionals, the model is now at some stage of application in over 40 of UEFA’s member associations. The ensuing results have enabled football administrators to talk to Governments about the proven benefits of the sport with the confidence that the approaches employed have been recognised by the academic world, the World Health Organisation, United Nations, Commonwealth Secretariat and the Council of Europe’s Enlarged Participation Agreement on Sport (EPAS).

Now presented in an online format, it is possible to review the results from a sample of national associations where the model has been applied and results published. Just click on country names or map locations to access specific country specific reports.

UEFA

UEFA Grow

Social Return On Investment Model

Europe

4.7m
Registered Football Players: Europe
€24.7b
Total current value based on countries listed below
no associated country
Albania
Finland
Germany
Netherlands
Republic of Ireland
Romania
Scotland
Ukraine
 

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